Social Media Paradigm w/ IBM Social Business VP Sandy Carter

Sandy Carter is Vice President for Social Business and Collaboration Solutions Sales and Evangelism at IBM
Corporation, leader of a global marketing organization with over 20 marketing awards, and author of serveral successful technology books.

Sandy is responsible for IBM's cross-company, worldwide SOA marketing initiatives and is in charge of one of IBM's premiere brands -- IBM WebSphere. Under her leadership, IBM WebSphere has realized 15 consecutive quarters of growth at constant currency. Sandy runs IBM's marketing board for SOA which encompasses all software, services and product units as well as supporting units of finance, support and enablement. She also works closely with acquired organizations to ensure their successful integration into the IBM SOA portfolio. In addition, she directs SOA messaging and content, leading a global team in driving customer demand for IBM and IBM Business Partner SOA solutions. As the worldwide leader for Channels, Sandy has grown the SOA Business Partner ecosystem to over 5,000 companies.

Sandy is a frequent speaker at industry events and has also published more than 32 industry perspectives and bylines focused on SOA in news media outlets.

Sandy holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages