Marketers love to ride the tide of public awareness. Sometimes it's a good things. Other times it can really bite back!
Take Pokemon GO for one example. It seems benign enough, but is it?
What about congratulating a sports team or athlete on a victory or great feat?
What about #those #awesome #hastags, jump on board?
And a perennial favorite; politics, religion, and social justice.
What about "Likes" and "Shares"? Have you ever followed a business or business person online who's primary source of stream content is shares, memes, and likes?