Communicating With Your Users When The Site Goes Down

Mike Samson co-founded crowdSPRING, an online marketplace for creative services. Since its launch in May 2008, crowdSPRING has grown to host more than 34,000 creatives from 150+ countries with more than 5,000 projects posted to date. They've seen highs like winning a Stevie Award, being a two-time nominee for a Webby and being named Wire Magazine's small business of the year. But with every peak, there are valleys. crowdSPRING discusses the awkward, screw up moments when your online product or service crashes and what to do to keep your community coming back.