Injecting Realism into the Sale with Steve Dawson

What happens when a buyer or seller comes to a transaction with unrealistic expectations, especially when it comes to price? We speak with one of the top brokers in Manhattan, Steve Dawson of Compass Realty, about selling in a highly competitive environment, intelligent selling vs. ego selling and how to bring a buyer or seller back down to Earth on price...even if they object. Even if you aren't selling in real estate, you want to listen to this episode chock full of strategies and sales philosophy.