Jay Z Lessons To Building A Brand Part 1: Brand Extensions

You can learn a lot from observing successful people in any industry that you are interested in entering. This show will focus on the success of Jay Z not as a rapper but as a brand and business owner. I will show you how to use these lessons to start building your own brand and creating successful brand extensions for your record label and recording artists. By listening to this show, you will:

• Understand the significance of a creating the appropriate images and names for your brands
• What to look for when creating a brand image
• Why I say that “Jay Z” was the first rapper to understand that he is a brand
• How to tell if an artist understands that he or she is a brand
• What is a brand extension and what to look for when creating them.

Gather your questions and call the show.