The Nicheprof, aka Dr. Ron Capps & Social Media Marketing

Dr. Ron Capps, aka the Nicheprof, is a communications professor at a midwestern university by day, and an internet marketing consultant by night, weekends, and days in which there is not school.

Since August 2008, Dr. Capps has talked about social media with Ken English, the MediaMojoGuy on BlogTalk Radio.

Topics include mobile devices and social media applications, with an emphasis on content creation using audio, video and RSS.