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30 years ago, names like Eastman Kodak, Sears Roebuck and F.W. Woolworth were companies on the Dow Jones Industrial Index of the top 30 stocks in the United States. Today they have been replaced by companies like Apple, Nike and Walt Disney.
These three consumer focused companies had strong brands and loyal customers, so why are they no longer successful? Today’s successful consumer focused companies are bringing the products and services that consumers demand and which they are willing to pay for.
