5 Critical Reasons To Embrace Social Media

Social Media is experiencing rapid adoption as a business vehicle to promote brands and build customer relationships. Most often these initiatives are lead by an internal social media manager with the guidance of an outside consultant. While these efforts can have a powerful impact, there are 5 critical reasons why every business executive or leader needs to become an active participant in social media. What are they???? Tune in as we discuss all 5 with John Todor, principal at The Whetstone Edge, a customer experience consulting firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, His latest book is “Addicted Customers: How to Get Them Hooked on Your Company.” You will not want to miss this episode!