Bob Jones of ATP's Ask Bob - The importance of Personality in Aviation Marketing

Everyone enjoys working with people they feel they know.  Bob Jones makes ATP customers feel like “insiders” by letting them in on some of the personality and internal fun at ATP.

Topics we cover in this conversation:

• How “interesting” trumps “professional”
• How to let customers in on the crazy things that happen in any office.
• How to get great blog ideas – (hint – it’s easier than you think)
• Aviation people ARE into social media, we discuss which ones they interact on the most
• How to get your company involved with blogging and social media, and to coordinate the efforts of a team (or teams, if you count marketing, sales & tech folks) without squashing spontaneity.
• How aviation people tend to be “hot” or “cold” on social media, few are “lukewarm” – How to deal with both extremes and keep communications open.

Bob Jones has been with ATP for 16 years. He is a Product Marketing Specialist for ATP and Managing Editor of AskBob.aero

Prior to joining ATP Bob owned a FBO in Livermore CA with 141, 145 and 135 certificates