Aviation Marketing - Defeating Sales Phobia

Nothing Happens ‘Till Somebody Sells Something!

We’re big fans of automated marketing, especially "inbound marketing," which brings in qualified, interested leads.

And I enjoy gadgets and technology as much as the next person

But products and services, especially high-end, high-risk items like aviation products and services, don't simply "sell themselves." There is no gadget, software or trick that will sell them for you.

In this internet-driven, customer-centric, vending-machine, self-service checkout world, is “sales” really necessary as a profession?

Absolutely!
If you are in business and if you are successful, you probably already know these three things:

•  Products do not “sell themselves.”*
•  Technology does not sell products.
•  “Inbound marketing” is a great step, but even it does not sell products.