Is "Brand" the New Word for Souls?

I hear over and over again, "My Brand." We talk about it in a monetary sense, in our identification, our message, our stories, how we dress, wear make up or even what we drive. Every one is a Brand and everything we own and what we think, say and feel all are our Brand. How did we get here, how do we build a Brand and how do we walk it back and become people again? Were we Brands before the word Brand came about? Tune in and join in on the conversation Monday Morning at 5:30 AM PT/ 8:30 AM ET!