This week we explored the new tabs in Gmail. Rather than dumping all arriving mail into the inbox, users have the choice to pre-sort mail into five tabs: primary, social, promotions, updates and forums. Is it a productivity
enhancement or one more set of hoops to jump through for harried users? As you will discover as you listen to Allison and Lorraine, the answer depends on how you use the tool. But regardless of how you use it, or even if you use it at all, there are implications that will effect the open rate of your weekly newsletter.