The Skinny on ABM (Account Based Marketing)

ABM is one of the hottest topics in marketing today and a lot of the buzz is driven by some very cool new technologies and by the ever-increasing need for marketing to demonstrate business value.  But what does it really take for an ABM program to be successful?  Is it really just about the technology?  To find out, join me as I chat with Lena Shaw, Director of Growth and Marketing at LeadGenius.  We’ll  explore the five key steps to building an ABM practice and three benefits of a successful program.