What the CEO Really Thinks about Marketing

It’s no secret that the path to revenue marketing success includes a strong working relationship with key executives including the CEO, CFO and CSO (Chief Sales Officer).  Join us as we talk to a serial Revenue Marketer and executive – Jim Kanir, CEO of PeachWorks.  Jim will share with us his success in transforming marketing from a cost center to a revenue center from his unique, multi-hat executive perspective.  If you ever needed to figure out how to have a better relationship with the C-suite, you will not want to miss this interview.