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The New Power Couple (sales & marketing ops) Gets Married

  • Broadcast in Marketing
Debbie Qaqish

Debbie Qaqish


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Here we are in 2017 and marketers are still struggling with driving the expected revenue results and improving alignment with sales to achieve revenue goals.  What is still missing from this equation is a clear line of sight to both functions.  Clear line of sight is defined as “a straight line along which an observer has unobstructed vision”.  Join us as we interview Brian Bass, VP of Sales & Marketing Technology at Paycor and find out how a strategy of combining the marketing and sales operations has helped in terms of marketing contribution to bookings (45%) and double-digit company growth.

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