Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

The Innovative CMO: Not an Oxymoron

  • Broadcast in Marketing
Debbie Qaqish

Debbie Qaqish


Follow This Show

If you liked this show, you should follow Debbie Qaqish.

Today’s CMO is challenged with moving beyond serving as a support function to leading and innovating in the digital economy.  For many CMO’s and companies, this transition has been challenging.  Yet, given the position of the CMO including access to critical real-time market, prospect and customer data, no other executive position is better poised to lead innovation in today’s firms.  Join us as we explore the innovation dynamic with a CMO expert – Steve Cook, Founder of Fortune CMO & contributing editor to CMO.com.  Steve will share how today’s CMOs are rising to the innovation challenge and are impacting the competitive position of their organizations.

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled