The Innovative CMO: Not an Oxymoron

Today’s CMO is challenged with moving beyond serving as a support function to leading and innovating in the digital economy.  For many CMO’s and companies, this transition has been challenging.  Yet, given the position of the CMO including access to critical real-time market, prospect and customer data, no other executive position is better poised to lead innovation in today’s firms.  Join us as we explore the innovation dynamic with a CMO expert – Steve Cook, Founder of Fortune CMO & contributing editor to CMO.com.  Steve will share how today’s CMOs are rising to the innovation challenge and are impacting the competitive position of their organizations.