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When a market is more ‘balanced’ (90 to 120 days on the market, 1 buyer for each listing, plenty of marketing time), the listing agent typically generates a lot of business from each listing, assuming they’re prospecting and marketing the property. Secret: Each listing SHOULD produce a minimum of 1 more listing in that neighborhood and a treasure trove of buyers, many with listings to sell before they buy! If your listings aren’t producing like this, you need to create, polish and implement your listing plan of action!