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"Tell everyone you know you're in real estate." That's what we were all taught. And that's what we did. Facebook came along and made it easy with "likes" but are you wondering where the real business is? Where's all the referrals from the people who supposedly "like" you and your page? Christina Ethridge, founder of LeadsandLeverage.com, shares the keys to using Facebok to produce REAL business and why you shouldn't get distracted by "shiny" things!