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Why "Done" Is Better Than "Perfect" In Real Estate Sales

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Real Estate Coaching Radio

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If you're a brain-surgeon, airline mechanic, or astronaut, then doing your job perfectly is a job requirement, because as they say "failure is not an option". Those industries have well-defined procedures, though - unlike sales, where the sand is constantly shifting under your feet. Quality is wonderful - it's something we all strive for in our real estate practices. When you spend an inordinate time pursuing perfection, however, you end up undermining the dollar-productive activites that make you successful in real estate to begin with.

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