Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Using Word Formulas to uncover, translate, measure & deliver what customers want

  • Broadcast in Business
Steven C Wilson

Steven C Wilson

×  

Follow This Show

If you liked this show, you should follow Steven C Wilson.
h:18846
s:711459
archived
Play
  • Host
Language is inherently ambiguous. The challenge in capturing the voice of the customer (VOC) is to eliminate confusion about who the customers really are and understand what they want in a way we can predictably deliver satisfaction and excitement. The author describes how simple word formulas offer math-like precision. by Robin Lawton, President of International Management Technologies, Inc.www.imtC3.com

Facebook comments

Available when logged-in to Facebook and if Targeting Cookies are enabled