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TEI 333: A framework for Jobs-to-be-Done

  • Broadcast in Business



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Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thoughts on how to actually put it into optimal practice. Our guest, Jay Haynes, is helping that problem by creating the first and only JTBD software for product, marketing, and sales teams. He founded THRV (pronounced Thrive) to make that happen. Also, Jay has three decades of innovation experience and has helped Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and others.