TEI 182: What Sales wants from product managers

Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode:

Product management is a highly cross-functional role. Product managers work with product teams, R&D, engineering, marketing, finance, and others, but the one group that is most often discussed, especially in B2B organizations, is sales. You’ll hear about it at product management meetups, such as how a salesperson keeps asking a product manager to do product demos for customers or how the sales team won’t sell the existing product but some feature that hasn’t even been discussed yet.

This creates tension between sales and product managers, but it can also be a very positive relationship. Salespeople can get product managers access to companies for customer site visits and other customer research. They can be a source of earlier indications of a new trend forming or an old trend changing.

To understand how product management and sales can work better together, Ian Moyse is here to discuss the topic with us. Ian has a technical background with a product mindset and a passion for sales. He is currently the Sales Director for Natterbox, a UK-based Cloud Telphony company. He also received the UK Sales Director of Year award from Institute Sales & Marketing. He shares what sales wants from product management and how the two functions can work well together.