Search Engine Optimization

So! Your website is up and running and looks great, but where are your visitors? As the marine industry becomes increasing visible online, that’s the big question–whether you are promoting a boat line, a marina, a repair yard, a training program, or a radio show. Maybe you need to increase your Search Engine Optimization (SEO) skills.

What’s SEO? It’s an internet marketing strategy that takes into account how search engines operate, what your potential customers are searching for, and what search terms they are most likely to type in. To optimize your website, you need to know how to increase its relevance with appropriate keywords, and how to block any barriers that may be preventing customers from making contact seamlessly.

At Dominion Marine Media, David Main specializes in SEO as well as search engine marketing, and social network marketing for Boats.com, YachtWorld.com, and Boat Trader.  For this edition of ProBoat Radio,  David joins us to share his expertise in the field of search engine optimization (SEO), and to give us all some advice on how to sharpen our competitive edge.