Assembling the Avengers

With the new film in theaters it seems like a good idea to analyze the series of steps Marvel took with the unprecedented gamble that was The Avengers.  Taking a franchise of the company's best characters who at that point had only been that in name only for decades, introducing them one by one in a way where if one movie failed the whole house of cards would come crashing down and built it into the definitive film franchise of the twenty-first century.