Starbucks: Innovation for the End User Experience

In this podcast, first presented at the 9th annual DPharm: Disruptive Innovations conference, Starbucks' Robert Mercer sits down with Eli Lilly's Joe Kim to discuss the end-user experience in mobile technology. This out-of-industry example covers how they approach innovation and in particular how they designed their mobile experience with the customer in mind. More specifically:

• Barriers and executive buy-in
• Rolling out the mobile experience
• Balancing the scale of new solutions across stores around the globe with the need to maintain existing operations and delivery
• How Starbucks engages with the customers to learn and develop innovative new solutions

Speakers:

Robert Mercer, Design Director, Global Digital products, Starbucks

Joseph Kim, MBA, Sr. Advisor, Clinical Operations and Digital Registry, Digital Health Office, Translational Technology & Innovation, Eli Lilly & Co.

The 10th annual DPharm: Disruptive Innovations event is scheduled to take place on September 22-23, 2020. Learn more here.