NY Brand Lab Radio | Ayse BIrsel

One day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What’s more, as cofounder of Birsel + Seck, a humanistic design studio known for its work for Johnson & Johnson, Hasbro, Herman Miller, Hewlett Packard, OfficeMax and Target, she realized that if she could use the same innovative tool she used in tackling design problems, she could re-organize her  life. Last year, she launched her Design the Life You Love Workshop, based on her process, Deconstruction:Reconstruction. The best news? Her next workshop in NYC is Saturday, January 28, and it's sponsored by the Academi of Life, educational organization devoted to exploring the art of living. FYI: Ayse’s work is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum and has received numerous awards - IDEA Gold and ID Magazine Excellence Awards. She is the recipient of the 2001 Young Designer Award from the Brooklyn Museum of Art and the 2008 Rhode Island School of Design’s Athena Award in Furniture Design. She has spoken on design at numerous conferences, including the Aspen Design Conference, Design Indaba, AIGA, and IDSA Conferences. Ayse is a Fulbright Scholar. http://birselplusseck.com/