NY Brand Lab Radio | Elaine Pofeldt

Since 2007, Elaine Pofeldt has been straddling two worlds. She's a freelance writer and editor. What's more, as an online consultant creating compelling, high-traffic website for her clients, Elaine has leveraged her experience in building FSB.com to 2-to 5-million page views a month, and the #2 site in Google after the U.S. Small Business Administration. Elaine writes a blog for TheAtlantic.com about small business, and her latest posting is "The secret to entrepreneurial endurance!" In a former corporate life, Elaine spent eight years at FORTUNE Small Business magazine. Most recently as a senior editor at FSB, Elaine was twice nominated for the National Magazine Award for her features, and she founded the magazine's business plan competition. She's been published in Forbes, E Magazine, CBS Moneywatch, Crain's New York Business, Good Housekeeping, Working Mother,and Publishers Weekly and has appeared on MSNBC's "Your Business." She moderated a panel on freelance writing at the South Asian Journalists Association Convention 2008 and a discussion on the next hot small business opportunities at New York Entrepreneurship Week in 2009.