You Are Unique, Stop Copying Others!

One thing about the internet is it makes it so easy for businesses to copy each other.  And yet, all of the theories we have ever learned about marketing talk about creating ‘your unique selling proposition’ and 'promoting your points of difference.'  So what gives in the new energies?

I used to come up with business ideas, find out someone had copied me and promptly dump the idea because it wasn’t fun for me anymore.  Until I became willing to outcreate everything I had already created, constantly! And that’s when my businesses really started to move forward! 

What is the difference between inspiration and straight out copying?    Where is the fine line between inspiration and imitation?  And how do you be the difference you truly be?  What’s the value in being different, and how do you invite your team to embrace difference?  How do you create beyond the imitators?  How do you develop your own style?

Come play as we explore what's possible in the new energies!  Would you like to know how this applies in your business? Please post your questions in the comments section below!