Authors Insights with Thought Leader Maddy Dychtwald

Drawing from over 15 years of research, Maddy Dychtwald combines her engaging delivery with humor, anecdotes, and multi-media. She helps organizations understand the changing wants and needs of the new "cyclic" consumer and employee. Maddy co-founded Age Wave, the nation's premier think-tank and strategic consulting group focused on boomers and the mature market. Her book, Cycles, offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives.