NetworkingCEO: Marlys Arnold ~ Experiential Exhibits = Leads

As an exhibit marketing strategist, Marlys Arnold combines image expertise and real-world marketing experience with a passion for trade shows. Not only has she been an exhibitor, but also the organizer of several expos and events. This unique perspective allows her to share insights with both beginning and experienced exhibitors, teaching how to create experiential exhibits that produce significantly higher numbers of qualified leads without busting the budget.

Over the past 15 years, she's led workshops for numerous associations and provided exhibitor training for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications from Kansas City to Australia, as well as traditional and online broadcasts. She's the host of the Trade Show Insights blog/podcast, author of Build a Better Trade Show Image and the ExhibitorEd Success System as well as founder of the Exhibit Marketers Café. Earlier this year, she published The Exhibitor Education Manifesto on exactly what exhibitor education is (and isn't) and why it matters.

In 2009, Marlys and her husband, Alan, launched their own line of gourmet teas and now lead tea tasting events and cooking classes. They've compiled their own recipe collection Cooking with Tea: Basics and are working on a second collection...all desserts! They've also done a few cooking videos they plan to add to their website.