BDI Mobile Social Communications Session 1

8:25 AM - 8:40 AM Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute & Tina Alexander, Social Media Product Manager, Wall Street Journal Digital Network

8:40 AM - 9:10 AM Foursquare for the Small Business Owner Presented by: Naveen Selvadurai, Co-Founder, Foursquare

9:10 AM - 9:35 AM Case Study: Getting Started in Location Based Marketing Presented by: Rick Wion, Head of Social Media, McDonald's

9:35 AM - 10:00 AM Case Study: How Emerging Mobile Technologies will Transform Culture and Commerce Presented by: John Havens, Senior Vice President, Social Media, Porter Novelli