Connecting with Health-Conscious Consumers

Connecting with health-conscious consumers  
Ted Tanner is the CTO of PokitDok and also sits on the broad of directors of Relocality Inc., a web-based service matching consumers with neighborhoods, properties and service providers that can meet their needs. Ted has more than 20 years in the technology industry. In addition to his role in PokitDok, Inc., Tanner has had instrumental roles in five other start-ups, including digidesign (IPO and acquired by Avid), Crystal River Engineering (acquired by Creative Labs), MongoMusic (acquired by Microsoft) and BeliefNetworks (acquired by Benefitfocus). He holds several patents in the areas of signal processing, copy protection, semantics and machine learning. Prior to his position at PokitDok, Tanner was the VP of Core Systems at Benefitfocus Inc, the leading provider of Health related Benefits software in the nation.

PokitDok currently has 130 likes on Facebook and 1,288 Twitter followers. Its social media presence is steadily growing. The site also contains a blog for additional advice on health, wellness and exercise.

Considering our current challenging healthcare landscape, are online offerings like this part of the solution and will they become the go-to source for consumers with questions on their best options for treatment, relevant advice from their peers, and pricing?