Seen And Sustained Best Practices in Communication that Increase the Visibility of Small and Diverse Businesses is a second workbook in a series of publications meant to increase the effectiveness of visionaries in small and also diverse businesses. The descriptor “small business” does not equate small vision. In fact, it is quite the opposite, as many small businesses maintain the heart of America’s economy, creating new innovations everyday that majority firms simply can’t compete with. Creativity is a thriving constant in the small business and when coupled with a nimble operation these types of businesses can compete and sometimes overtake larger outfits. For the most part, nobody disputes the fact that the small business is a great concept, it is the epitome of liberation from institutionalism, and its leaders are rewarded in ways far beyond monetary gain.