Cause Marketing: Bringing Businesses and Charities Together

On November 2, my guest will be Luana K. Lewis, Senior Vice President, Programs and Services at the Better Business Bureau Serving Metropolitan New York.  Luana oversees marketing communications and content development activities for the BBB and its affiliated Foundation; develops educational programs and services; directs fundraising activities; participates in policy and strategy development; and oversees the Foundation’s Charity Accountability Program.  Previously she was Senior Vice President-Membership Marketing for the Metro New York BBB. 

Ms. Lewis has managed programming for ten BBB Charity Effectiveness Symposium events and many more associated workshops in the series; and she has spearheaded development of nine BBB Forum on Corporate Responsibility programs.  She leads content development and has produced eight Spanish language “BBB Live” outreach broadcast and call-in programs, on consumer topics such as medical debt, auto loans, student loans, identity theft, debt management and foreclosure prevention.  In addition, she has published several articles on charity accountability topics in the New York State Society of CPAs newsletter, TaxStringer, most recently about cause marketing.