Adie Horowitz, the founder of Licenders, is a mother who felt like she had nowhere to turn when her children were diagnosed as “having lice.” As an informed mother, Adie insisted that there must be alternative methods for removing lice without using highly toxic products that were in the marketplace. Adie created her own lice removal process and product line. Within three months, Adie’s services were in such high demand, she recognized the business potential. With a resurgence of lice throughout Europe and the US, Licenders was in the right place at the right time. Licenders is the premier lice-ending company in the USA, specializing in head lice removal. Our line of all natural products are used to kill the lice, and the AirAlle Device, created by Larada Sciences, is used to dehydrate every nit. The interview will focus on their unique franchising business model.