Marketing a Legendary International Brand

My guest will be Mark Neiman.  Mark is the Vice President of Marketing at the legendary Copacabana night club.  He is responsible for developing and executing marketing and sales strategies as well as drive public awareness of this world famous entertainment venue located in the heart of Times Square, New York City.  His additional responsibilities include the creation of all media partnerships, new business events, corporate sales & banquets as well as targeted advertising and promotional campaigns to increase bottom line sales.  

Mark is a seasoned sales and marketing professional with over 25 years of experience in  corporate sales/sponsorship, new business development,  event marketing, sales management and nonprofit fundraising.  He was formerly Director of Event Marketing for New York City radio stations KISS-FM, WBLS, WYNY and Radio Disney.  While at WBLS he created and executed the, “Circle of Sisters,” the largest event reaching African American Women in the country drawing over 50,000 attendees per year.