Creating a Mobile Strategy with Apps

My guest will be Jimmy Newson.  Jimmy has over 21 years’ experience in the entertainment and digital media industries. The founder and CEO of Mobile Market Apps.com and JLN Media, he has worked with organization such as the National Association of Recording Arts & Science, TV Japan, Gibson Guitar, Muscular Dystrophy Association, Royal Caribbean Cruise Lines, St. Mary’s Foundation for Children, Sony Music, and Music Under New York, as well as higher leaning institutions including NYIT, UMASS, William Paterson University, Pace University, St. Johns University and local public schools and youth organizations.  Jimmy is a current member of the Manhattan Chamber of Commerce and serves on its Marketing Committee. He majored in Business at Indiana University-Purdue University of Indianapolis (IUPUI) and later continued his education at the Art Institute of Fort. Lauderdale.  He is currently developing a mobile app in conjunction with the Manhattan Chamber of Commerce the Shop 2nd Avenue initiative in Manhattan involving 150 local businesses on the 2nd Avenue strip affected by the construction of the future 2nd Avenue subway line.  We will be discussing the best strategies for marketing and promoting products and services utilizing mobile apps.