Sirgiovanni has been a successful New York advertising executive for over two decades, but he has also juggled that with his passion for cartooning and eternal devotion to rock and roll music, primarily the best of the 60s. Without a doubt, The Beatles inspired Richard to go from music-lover to musician as a teenager. Of course he was in a band and of course he was the drummer, just like Ringo. But, 40 years later, Sirgiovanni has found a creative outlet and endeavor to put everything he loves about entertainment into one full-time gig: The Grimps.
The premise for The Grimps is four very talented young musicians with mop tops and British accents, Winston, Mac, Emerson and Moonie, have a real shot at being a successful band. But, as in the real-world sense of “bad things happening to good people,” there’s this darned old spell put on them by a whacked-out wicked wizard, Spectar. And, it takes a cool wizard, manager and go-to guy named Magic Alex is part Dr. Bombay and part Aunt Clara from “Bewitched” in trying to get a corrective, reversal spell “just right.”
At night, the lads can play their music and be a real band, but once that sun comes up, back to their hairy, grimpy selves they return. So the show’s premise is that they’re at their best when the sun goes down. The trailer accomplishes Sirgivoanni’s goal in that you have a chance to see The Grimps as three-dimensional action figures, the subsequent step to his prior two-dimensional dynamic and colorful drawings.