Lori Neal the Principal at Diamond Interiors LA provides Interior Design, Branding, Procurement and Project Management Services, to her growing client base. Her first degree in computer programming created a left brained thinker, within a person who lives and thrives within her right brain.
Lori’s introduction into design was through a high end manufacturer who recognized her. Passion for design; and sent her to the Fashion Institute of Design & Merchandising. Her desire to further her career in design led her to Aston Garrett International, specializing in high end residential and hospitality furnishings. The next 10 years would prove to shape her future, responsible for operations, sales & marketing and eventually product design. The company came to rely on Lori’s expertise and vision to design furniture and partner with other designers to create signature collections. Those efforts resulted in a collection designed with Stanley Freidman called “The Art of Living” and her own outdoor line sold under the brand “Bamboo Odyssey”.
Lori became an independent consultant for the next 5 years working with companies to develop their infrastructures and sales and marketing programs. She successfully managed more than 50 hospitality projects for many of the major brands including; Starwood, Hyatt, and Marriott working with ownership, designers, purchasers and construction firms.
Lori continues to work also in the entertainment world as a designer and stylist for award shows, television sets, etc. Most recent projects: The Game reunion @ SLS Hotel, BET Experience Social Media Lounge, DWELL Home Show Opening Cocktail Event, Boutique Design Kickoff to 2015, HD Vegas Cabana Event for Dimplex Fireplace, Rejuvenation Lighting and JVA Art Group.