Guest: Len Ferman, Business Innovator; Adjunct Professor of Marketing

Len Ferman is an adjunct professor of marketing at the University of North Florida where he teaches courses that he created on business innovation.  In addition he is the founder and Managing Director of Ferman Innovation.  He is a certified ideation facilitator and helps companies generate and evaluate breakthrough growth ideas.  Len developed the Idea Tournament(tm) process to select optimal ideas for development.

Prior to founding Ferman Innovation, Len spent 25 years managing innovation for Fortune 100 companies.  In his most recent role, Len led the front end of innovation and served as head of ideation at Bank of America.