Marketing Training: Smart Funnel Campaigns

During this hour with Marnie and Jon DiPietro, you'll discover:

• Marketing Trends: How shifting technology trends are shaping marketing strategies.
• Inbound vs Outbound: The strengths and weaknesses of each.
• Customer Value Optimization: Understanding marketing funnels and why you must use them.
• Smart Funnels: The six components of a smart funnel.
• Planning: Where to start and how to develop a plan for smart funnels.
• Technology: The basic technology requirements to build smart funnels including the tools you’ll need.

Jon DiPietro is a Certified Inbound Marketing Professional and author of “Social Media for Engineers and Scientists.” He is the Founder of Domesticating IT, an inbound marketing blog and consultancy, and co-founder of CareerGravity.com, an educational website that teaches job seekers how to market themselves online.www.authentiasoft.com