Cooking with Syrup's Omino Gardezi

Omino Gardezi is the CEO and Managing Director for Syrup, an international communications and creative agency headquartered in New York City and Stockholm, where he is directly responsible for the business’s worldwide revenue generation efforts, as well as the day-to-day operations. As one of the company’s founders, Gardezi has led the development and implementation of the company’s initial business model since partnering with Jakob Daschek in 2002. In that time, he has brought Syrup to profitability in record time generating more than $20 million in revenue and has expanded the company to nearly 50 employees across the offices located in New York and Sweden. Drawing from over 14 years of previous experience in the luxury consumer and enterprise sectors at influential international companies including LVMH, Creative Management, and Conde Nast, Gardezi brings an innovative and unconventional eye to Syrup that has helped differentiate Syrup from its competitors in the space. Gardezi also helped the business strategically evolve from a digital agency to a full service creative agency that has clients in all parts of the world including Japan, Finland, Germany, France, UK Sweden, US, Russia China, India and Africa. He has executed international and domestic integrated advertising campaigns for such global clients as Missoni, Puma, Calvin Klein, YSL, Gucci, Diesel, Prada, L’Oreal, Sony and HBO. He resides in New York City.