Innovativemediapr Radio Show

Our weekly look at the public relations industry through the eyes of key influencers. The show offers insights on how individuals and companies can benefit from good public relations practices. Our guest this week is Ken Nigro, who runs the Baseball Fantasy Camps for the Boston Red Sox. Ken, a long-time baseball writer for the Baltimore Sun, dabbled in public relations for one season as the Media Relations Director for the New York Yankees in 1983. Nigro will discuss what it was like to work for George Steinbrenner when George was truly the Boss, well as give his take on the transition from journalist to publicist. We'll also discuss steroids in baseball and whether those tarnished by steroid use will find their way into the Hall of Fame.