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Limor Schafman Presents Daniel Odio-Paez of PointAbout on Mobilizing the Web

  • Broadcast in Technology
Limor Schafman

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Mobilizing your website does not mean you simply put an "m" before your company domain name. Going mobile means paying attention to the medium, how the mobile platform can extend your brand in its own particular way, and what you want it to really say about your brand in that environment. We will talk with Co-founder and COO, Daniel Odio-Paez of PointAbout about what it takes to mobilize a website and a brand.

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