Lmor Schafman Presents: Aaron Debevoise on the Machinima Phenomenon

Machinima, a merging of "machine" and "cinema", is the use of 3D animated video games to produce digital films that tell stories. Game players, marketing executives, and brand managers from around the world use existing video games to create their own stories, to develop movie promotions, produce advertising, music videos and just about any type of story telling you can imagine.

Aaron Debevoise, co-Founder and EVP of Business Development and Network Programming for Machinima.com, will join us to talk about this global and growing self-expression and branding phenomenon, and about this exciting company that just secured an additional $3.8M in funding.

Visit the fascinating www.Machinima.com site before the show so you can watch some of the videos and get a sense of this medium of communication.