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LTB-5-Channels for Communicating With Your Customer Segments

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Errol A Jones MEd MBA DMA

Errol A Jones MEd MBA DMA

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The channels building block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition.

"Business Model Generation" (Osterwalder & Pigneur 2010)

Channel conflict may occur if you are not careful to design a strategy that reduces or limits the conflict.

What are the four types of channels?

What are the 5-Phases of a channel?

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