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This show reviews highlights of Word of Mouth Marketing as presented by Andy Sernovitz. The author outlines 5 T's that can transform your business. He suggests that without spending more than $50 or a few hours of your time, you will have more people talking about your company. A week later, you'll have a lot more. Then you can dig in and really do it big.
Andy Sernovitz in "Word of Mouth Marketing"