Jim Sweeney talking basketball with Mike and about his Mike sports character

As creator of the Trademarked MIKE cartoon sports character, Jim Sweeney has crafted his digital innovation to become the first universal animated brand in sports. Sweeney envisions MIKE as a witty, alter-ego personality to eventually be seen and heard on network television and Jumbotrons as both an entertaining sports personality as well as a brand spokesperson like a GEICO gecko or Aflac duck.

Jim’s property has enjoyed an incredible start in digital media. In addition to penning 750+ blogs, Jim has also published 37 MIKE Sports Comic Books. His goal is to distribute 1 million MIKE ebooks within the next two years and monetize them via the numerous affiliate links housed within.Besides penning a near daily blog, Jim just launched his MIKE on Sports! podcast on iTunes and Stitcher Radio.

In addition to creating sports content for MIKE, the 57 year-old Sweeney still participates in sports (slowly!) as a masters athlete.

He is the USA representative for FIMBA - the governing body for masters basketball tournaments around the world.