"In the future, everyone will be world-famous for 15 minutes." This is a phrase that was coined by Andy Warhol in 1968, and even though some of us might not remember Warhol, his expression has certainly endured beyond even his own celebrity. What is prophetically interesting about Warhol's statement is that it was made long before the emergence of the Internet, and the explosion of social media platforms which provides anyone and everyone with a viable means to be seen and heard. However, in the globalized community of electronic interaction where yesterday's news happens within hours instead of days, mere exposure to a larger audience does not necessarily translate into the establishment of a sustainable presence or personal brand. Enter national radio show host, author and Public Relations genius Marsha Friedman whose new book "Celebritize Yourself" provides the insights and tools you will need to establish a sustaining brand in the ephemeral world of social media presence. Are you ready to Stand Up and Stand Out! Then join me as I welcome Marsha to the PI Window on Business Show here on the Blog Talk Radio Network.