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The Difference between Business Coaching and Neuro Performance Mentorship

  • Broadcast in Business
Dr John OKeefe

Dr John OKeefe


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Standard business coaching is best for planning and procedures such as business plan operational plan etc. and learning one’s business.

: Standard business coaching is processed by the part of the brain called the executive rain which is in the frontal lobe.

The executor brain is emotional happy sad good bad and can be changed rapidly with an event of perception or emotion.

: The information placed here is temporary and eventually is filtered away due to hundreds of thousands of bits of information per day that is placed there. This is a protective filtering process to keep you from being overwhelmed. We only retain about 8% of the information that is placed in the executive Brain that is why people who experience standard coaching will say it faded away or or off. It didn’t fade away aware of it just didn’t get to that part of the brain that creates permanent habits which is what we specialize in loan is the default system.

This is also why many professionals have had to do the same trainings over and over again without getting much further results.


: Neuro performance mentoring is where we bring neuroscience and business together. It is the applied science of success. Neuro performance mentoring focuses on creating rapid and sustainable results while reframing and retraining your brain to implement the habit of successful decision-making and actions. Simply put the part of your brain that creates results is separate from the part of your brain that intakes information like standard business coaching. We mentor you to achieve the specific

Results that you desire 

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